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This page summarises recent findings from our own research into public attitudes, as well as signposting to polling carried out by other organisations.

SURVEYS BY US

ATTITUDES TO ‘FAIR EXCHANGE’

Do people agree with the idea that everyone should contribute to society by paying the taxes that they owe, and in return they should be supported by society when they need it?

We asked this question of a nationally representative sample of 3,140 adults across Great Britain in April 2022 as part of a wider survey on fairness, and the results, shown here, showed that 78% agreed or strongly agreed overall.

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ATTITUDES TO TAX INEQUALITIES

As part of a wider survey in August 2022, we asked 2,000 adults across Britain to guess the current status of tax inequality in the UK. The median estimate of the % of income spent on council tax for the poorest 10% was fairly accurate, but people significantly overestimated the % spent by the richest 10%.

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We then asked the same group of people whether they thought that the real figures for tax inequality were fair or unfair.

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We asked half of the group whether they thought British society was fair or unfair before they had seen these figures, and the other half after seeing the figures. The percentage of people in the second group who thought British society was unfair was 27 percentage points higher than in the first group.

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SURVEYS BY OTHER ORGANISATIONS

Public opinion and taxation: the surprising realityPublic opinion and taxation: the surprising reality
Public opinion and taxation: the surprising reality
NestaNesta
Aug 24, 2023
Major study finds Britons broadly aligned on tackling poverty and inequalitiesMajor study finds Britons broadly aligned on tackling poverty and inequalities
Major study finds Britons broadly aligned on tackling poverty and inequalities
APPG on Inclusive GrowthAPPG on Inclusive Growth
Jul 6, 2023
Britons worry about inequality but put equal opportunities before equal outcomesBritons worry about inequality but put equal opportunities before equal outcomes
Britons worry about inequality but put equal opportunities before equal outcomes
IpsosIpsos
Jul 3, 2023
Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
IpsosIpsos
Jul 3, 2023
How the public views the NHS at 75How the public views the NHS at 75
How the public views the NHS at 75
Health FoundationHealth Foundation
Jul 2, 2023
The Inheritance Tax Puzzle: Challenging assumptions about public attitudes to inheritanceThe Inheritance Tax Puzzle: Challenging assumptions about public attitudes to inheritance
The Inheritance Tax Puzzle: Challenging assumptions about public attitudes to inheritance
DemosDemos
Jun 14, 2023
‘Fair Tax Nation’ report reveals a deeply concerned UK public‘Fair Tax Nation’ report reveals a deeply concerned UK public
‘Fair Tax Nation’ report reveals a deeply concerned UK public
Fair Tax FoundationFair Tax Foundation
Jun 7, 2023
Study finds poor understanding of state pension basics, with misconceptions commonplaceStudy finds poor understanding of state pension basics, with misconceptions commonplace
Study finds poor understanding of state pension basics, with misconceptions commonplace
King's College LondonKing's College London
May 31, 2023
Brits back an annual tax on the super rich to help rebuild the NHS and public servicesBrits back an annual tax on the super rich to help rebuild the NHS and public services
Brits back an annual tax on the super rich to help rebuild the NHS and public services
Tax Justice UKTax Justice UK
Mar 13, 2023
NEW POLL: Wealthiest 6 percent of Brits support a wealth taxNEW POLL: Wealthiest 6 percent of Brits support a wealth tax
NEW POLL: Wealthiest 6 percent of Brits support a wealth tax
Patriotic MillionairesPatriotic Millionaires
Mar 13, 2023
A Puzzling InheritanceA Puzzling Inheritance
A Puzzling Inheritance
University of OxfordUniversity of Oxford
Jan 27, 2023
A new consensus? How public opinion has warmed to immigrationA new consensus? How public opinion has warmed to immigration
A new consensus? How public opinion has warmed to immigration
Institute for Public Policy ResearchInstitute for Public Policy Research
Nov 23, 2022
Talking about social security effectively: new researchTalking about social security effectively: new research
Talking about social security effectively: new research
On Road MediaOn Road Media
Nov 21, 2022
The Tories have become unmoored from the British peopleThe Tories have become unmoored from the British people
The Tories have become unmoored from the British people
Financial TimesFinancial Times
Sep 30, 2022
British Social Attitudes 39British Social Attitudes 39
British Social Attitudes 39
National Centre for Social ResearchNational Centre for Social Research
Sep 22, 2022
Poll shows 70% support raising taxes on richPoll shows 70% support raising taxes on rich
Poll shows 70% support raising taxes on rich
Patriotic MillionairesPatriotic Millionaires
Sep 22, 2022
Public perceptions of health and social care: what the new government should knowPublic perceptions of health and social care: what the new government should know
Public perceptions of health and social care: what the new government should know
Health FoundationHealth FoundationIpsosIpsos
Sep 8, 2022
The Death of May’s Law: Intra- and Inter-Party Value Differences in Britain’s Labour and Conservative PartiesThe Death of May’s Law: Intra- and Inter-Party Value Differences in Britain’s Labour and Conservative Parties
The Death of May’s Law: Intra- and Inter-Party Value Differences in Britain’s Labour and Conservative Parties
King's College LondonKing's College London
Mar 26, 2021
Britain's Choice: Common Ground and Division in 2020s BritainBritain's Choice: Common Ground and Division in 2020s Britain
Britain's Choice: Common Ground and Division in 2020s Britain
More in CommonMore in Common
Oct 24, 2020
A People’s Budget: How the public would raise taxesA People’s Budget: How the public would raise taxes
A People’s Budget: How the public would raise taxes
DemosDemos
Sep 24, 2020
Talking TaxTalking Tax
Talking Tax
Tax Justice UKTax Justice UK
Sep 9, 2020
The Tax DetoxThe Tax Detox
The Tax Detox
Fabian SocietyFabian Society
Nov 20, 2017

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