Fairness Foundation
Fairness Foundation
Surveys

Surveys

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This page summarises recent findings from our own research into public attitudes, as well as signposting to polling carried out by other organisations.

SURVEYS BY US

ATTITUDES TO ‘FAIR EXCHANGE’

Do people agree with the idea that everyone should contribute to society by paying the taxes that they owe, and in return they should be supported by society when they need it?

We asked this question of a nationally representative sample of 3,140 adults across Great Britain in April 2022 as part of a wider survey on fairness, and the results, shown here, showed that 78% agreed or strongly agreed overall.

super-embed:<iframe src='https://flo.uri.sh/story/1542732/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/story/1542732/?utm_source=embed&utm_campaign=story/1542732' target='_top' style='text-decoration:none!important'><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div>

ATTITUDES TO TAX INEQUALITIES

As part of a wider survey in August 2022, we asked 2,000 adults across Britain to guess the current status of tax inequality in the UK. The median estimate of the % of income spent on council tax for the poorest 10% was fairly accurate, but people significantly overestimated the % spent by the richest 10%.

super-embed:<iframe src='https://flo.uri.sh/visualisation/11078430/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/11078430/?utm_source=embed&utm_campaign=visualisation/11078430' target='_top' style='text-decoration:none!important'><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div>

We then asked the same group of people whether they thought that the real figures for tax inequality were fair or unfair. 

super-embed:<iframe src='https://flo.uri.sh/story/1675433/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/story/1675433/?utm_source=embed&utm_campaign=story/1675433' target='_top' style='text-decoration:none!important'><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div>

We asked half of the group whether they thought British society was fair or unfair before they had seen these figures, and the other half after seeing the figures. The percentage of people in the second group who thought British society was unfair was 27 percentage points higher than in the first group.

super-embed:<iframe src='https://flo.uri.sh/visualisation/11119598/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/11119598/?utm_source=embed&utm_campaign=visualisation/11119598' target='_top' style='text-decoration:none!important'><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div>

SURVEYS BY OTHER ORGANISATIONS

Explore surveys for other fair necessities

Explore the context for fair exchange

Explore the fair exchange indicators

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Changing the terms of the debate / Promoting the benefits of fairness / Inspiring others to build a fairer society | Charity #1044174 | Company #02912767 | Stephen Lawrence Centre, 39 Brookmill Road, London SE8 4HU | 020 7173 4393 | All content published under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Licence (CC BY-NC-SA 4.0)