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Surveys

Surveys

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This page summarises recent findings from our own research into public attitudes, as well as signposting to polling carried out by other organisations.

SURVEYS BY US

APRIL 2022: FAIRNESS IN THEORY

We asked 3,140 adults across Britain for their views about fairness, with three aims:

  • To understand what proportion of the public supports each of the five fair necessities, and to what extent, and how this varies across various demographic groups (’segment’, gender, ethnicity, region, age, income level, voting intention and so on)
  • To find out more about how people think about fairness in relation to linked but different concepts such as equality and meritocracy
  • To discover what people think about how fair Britain is today, and to what extent they support interventions that might make Britain fairer
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AUGUST 2022: FAIRNESS IN PRACTICE

We asked 2,000 adults across Britain to guess the current status of five of our key indicators, one for each ‘fair necessity’.

Made with Flourish

We then asked the same group of people whether they thought that the real figures in each case were fair or unfair. For detailed audience breakdowns, see the pages on wealth (fair essentials), education (fair opportunities), pay (fair rewards), tax (fair exchange) and health (fair treatment).

Made with Flourish

We asked half of the group whether they thought British society was fair or unfair before they had seen these figures, and the other half after seeing the figures. The percentage of people in the second group who thought British society was unfair was 27 percentage points higher than in the first group.

Made with Flourish

There were interesting demographic variations in the amount of change between the two groups. Generally speaking, exposure to the facts led to the biggest swings (from thinking that British society is fair to thinking that it is unfair) among older age groups, people with lower socio-economic status, and Conservative and/or Leave voters.

Made with Flourish

SURVEYS BY OTHER ORGANISATIONS

Public opinion and taxation: the surprising realityPublic opinion and taxation: the surprising reality
Public opinion and taxation: the surprising reality
NestaNesta
Aug 24, 2023
Society Watch 2023: The Price We Pay - the social impact of the cost of living crisisSociety Watch 2023: The Price We Pay - the social impact of the cost of living crisis
Society Watch 2023: The Price We Pay - the social impact of the cost of living crisis
National Centre for Social ResearchNational Centre for Social Research
Jul 6, 2023
Major study finds Britons broadly aligned on tackling poverty and inequalitiesMajor study finds Britons broadly aligned on tackling poverty and inequalities
Major study finds Britons broadly aligned on tackling poverty and inequalities
APPG on Inclusive GrowthAPPG on Inclusive Growth
Jul 6, 2023
Britons worry about inequality but put equal opportunities before equal outcomesBritons worry about inequality but put equal opportunities before equal outcomes
Britons worry about inequality but put equal opportunities before equal outcomes
IpsosIpsos
Jul 3, 2023
Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
Global perspectives on inequality: What does it mean, who are we worried about, and how much do we care?
IpsosIpsos
Jul 3, 2023
How the public views the NHS at 75How the public views the NHS at 75
How the public views the NHS at 75
Health FoundationHealth Foundation
Jul 2, 2023
Talking politics: Building support for democratic reformTalking politics: Building support for democratic reform
Talking politics: Building support for democratic reform
Institute for Public Policy ResearchInstitute for Public Policy Research
Jun 25, 2023
The Inheritance Tax Puzzle: Challenging assumptions about public attitudes to inheritanceThe Inheritance Tax Puzzle: Challenging assumptions about public attitudes to inheritance
The Inheritance Tax Puzzle: Challenging assumptions about public attitudes to inheritance
DemosDemos
Jun 14, 2023
‘Fair Tax Nation’ report reveals a deeply concerned UK public‘Fair Tax Nation’ report reveals a deeply concerned UK public
‘Fair Tax Nation’ report reveals a deeply concerned UK public
Fair Tax FoundationFair Tax Foundation
Jun 7, 2023
How do people feel about AI? A nationally representative survey of public attitudes to artificial intelligence in BritainHow do people feel about AI? A nationally representative survey of public attitudes to artificial intelligence in Britain
How do people feel about AI? A nationally representative survey of public attitudes to artificial intelligence in Britain
Ada Lovelace InstituteAda Lovelace Institute
Jun 6, 2023
Report examines attitudes to race today as Britain marks 75th Windrush anniversaryReport examines attitudes to race today as Britain marks 75th Windrush anniversary
Report examines attitudes to race today as Britain marks 75th Windrush anniversary
British FutureBritish Future
Jun 6, 2023
Study finds poor understanding of state pension basics, with misconceptions commonplaceStudy finds poor understanding of state pension basics, with misconceptions commonplace
Study finds poor understanding of state pension basics, with misconceptions commonplace
King's College LondonKing's College London
May 31, 2023
Missing MillennialsMissing Millennials
Missing Millennials
OnwardOnward
May 30, 2023
Broken BritainBroken Britain
Broken Britain
New Britain ProjectNew Britain Project
May 25, 2023
Britons and the Cost of Living - May 2023Britons and the Cost of Living - May 2023
Britons and the Cost of Living - May 2023
More in CommonMore in Common
May 16, 2023
The long shadow of the cost of living emergencyThe long shadow of the cost of living emergency
The long shadow of the cost of living emergency
Carnegie UKCarnegie UK
Apr 27, 2023
UK public among most trusting of their neighbours internationally and increasingly comfortable living next to historically marginalised groupsUK public among most trusting of their neighbours internationally and increasingly comfortable living next to historically marginalised groups
UK public among most trusting of their neighbours internationally and increasingly comfortable living next to historically marginalised groups
King's College LondonKing's College London
Apr 27, 2023
Poverty and public demand for redistributionPoverty and public demand for redistribution
Poverty and public demand for redistribution
University of OxfordUniversity of Oxford
Apr 24, 2023
Should we ban billionaires?Should we ban billionaires?
Should we ban billionaires?
Apr 5, 2023
UK has internationally low confidence in political institutions, police and pressUK has internationally low confidence in political institutions, police and press
UK has internationally low confidence in political institutions, police and press
King's College LondonKing's College London
Mar 30, 2023
Your Time Your PayYour Time Your Pay
Your Time Your Pay
Equality TrustEquality Trust
Mar 27, 2023
Brits back an annual tax on the super rich to help rebuild the NHS and public servicesBrits back an annual tax on the super rich to help rebuild the NHS and public services
Brits back an annual tax on the super rich to help rebuild the NHS and public services
Tax Justice UKTax Justice UK
Mar 13, 2023
NEW POLL: Wealthiest 6 percent of Brits support a wealth taxNEW POLL: Wealthiest 6 percent of Brits support a wealth tax
NEW POLL: Wealthiest 6 percent of Brits support a wealth tax
Patriotic MillionairesPatriotic Millionaires
Mar 13, 2023
UK now among most socially liberal of countriesUK now among most socially liberal of countries
UK now among most socially liberal of countries
King's College LondonKing's College London
Mar 7, 2023
UK attitudes to immigration among most positive internationallyUK attitudes to immigration among most positive internationally
UK attitudes to immigration among most positive internationally
King's College LondonKing's College London
Feb 23, 2023
A Puzzling InheritanceA Puzzling Inheritance
A Puzzling Inheritance
University of OxfordUniversity of Oxford
Jan 27, 2023
Talking about poverty: Lessons learntTalking about poverty: Lessons learnt
Talking about poverty: Lessons learnt
Joseph Rowntree FoundationJoseph Rowntree Foundation
Jan 25, 2023
Good Neighbours: Exclusive Poll Shows Local Trust In EnglandGood Neighbours: Exclusive Poll Shows Local Trust In England
Good Neighbours: Exclusive Poll Shows Local Trust In England
OnwardOnward
Jan 13, 2023
Public Attitudes to povertyPublic Attitudes to poverty
Public Attitudes to poverty
Engage BritainEngage Britain
Dec 22, 2022
A new consensus? How public opinion has warmed to immigrationA new consensus? How public opinion has warmed to immigration
A new consensus? How public opinion has warmed to immigration
Institute for Public Policy ResearchInstitute for Public Policy Research
Nov 23, 2022
Talking about social security effectively: new researchTalking about social security effectively: new research
Talking about social security effectively: new research
On Road MediaOn Road Media
Nov 21, 2022
Communicating climate justice with young adults in EuropeCommunicating climate justice with young adults in Europe
Communicating climate justice with young adults in Europe
Climate OutreachClimate Outreach
Nov 2, 2022
6 in 10 believe the main priority of business should be delivering better pay for their workers6 in 10 believe the main priority of business should be delivering better pay for their workers
6 in 10 believe the main priority of business should be delivering better pay for their workers
High Pay CentreHigh Pay Centre
Oct 27, 2022
Public perceptions of the financial services industry and its regulation in the UKPublic perceptions of the financial services industry and its regulation in the UK
Public perceptions of the financial services industry and its regulation in the UK
Finance Innovation LabFinance Innovation Lab
Oct 25, 2022
Levelling up: what England thinksLevelling up: what England thinks
Levelling up: what England thinks
UK in a Changing EuropeUK in a Changing Europe
Oct 20, 2022
How Fair is Britain?How Fair is Britain?
How Fair is Britain?
More in CommonMore in Common
Oct 20, 2022
The Tories have become unmoored from the British peopleThe Tories have become unmoored from the British people
The Tories have become unmoored from the British people
Financial TimesFinancial Times
Sep 30, 2022
State of Black Britain ReportState of Black Britain Report
State of Black Britain Report
Black Equity OrganisationBlack Equity Organisation
Sep 26, 2022
British Social Attitudes 39British Social Attitudes 39
British Social Attitudes 39
National Centre for Social ResearchNational Centre for Social Research
Sep 22, 2022
Poll shows 70% support raising taxes on richPoll shows 70% support raising taxes on rich
Poll shows 70% support raising taxes on rich
Patriotic MillionairesPatriotic Millionaires
Sep 22, 2022
Public perceptions of health and social care: what the new government should knowPublic perceptions of health and social care: what the new government should know
Public perceptions of health and social care: what the new government should know
Health FoundationHealth FoundationIpsosIpsos
Sep 8, 2022
A rising tide: Strengthening public permission for climate actionA rising tide: Strengthening public permission for climate action
A rising tide: Strengthening public permission for climate action
Institute for Public Policy ResearchInstitute for Public Policy Research
Jul 21, 2022
60 per cent of Brits on £80,000-100,000 say they’re “about average”60 per cent of Brits on £80,000-100,000 say they’re “about average”
60 per cent of Brits on £80,000-100,000 say they’re “about average”
New StatesmanNew Statesman
Jul 4, 2022
Britons and Gender Identity: Navigating Common Ground and DivisionBritons and Gender Identity: Navigating Common Ground and Division
Britons and Gender Identity: Navigating Common Ground and Division
More in CommonMore in Common
Jun 16, 2022
Economic Insecurity and Voting IntentionEconomic Insecurity and Voting Intention
Economic Insecurity and Voting Intention
University of OxfordUniversity of Oxford
May 24, 2022
Attitudes to inequality: preferences and beliefsAttitudes to inequality: preferences and beliefs
Attitudes to inequality: preferences and beliefs
Institute for Fiscal StudiesInstitute for Fiscal Studies
May 23, 2022
Jubilee Britain: after a decade of upheaval, where are we going now?Jubilee Britain: after a decade of upheaval, where are we going now?
Jubilee Britain: after a decade of upheaval, where are we going now?
British FutureBritish Future
May 18, 2022
Six out of ten people think CEOs should be paid no more than ten times their typical employeeSix out of ten people think CEOs should be paid no more than ten times their typical employee
Six out of ten people think CEOs should be paid no more than ten times their typical employee
High Pay CentreHigh Pay Centre
May 2, 2022
Stepping up: public attitudes to addressing the cost of living crisisStepping up: public attitudes to addressing the cost of living crisis
Stepping up: public attitudes to addressing the cost of living crisis
Bright BlueBright Blue
Apr 8, 2022
Most homeowners happy for house prices not to riseMost homeowners happy for house prices not to rise
Most homeowners happy for house prices not to rise
Positive MoneyPositive Money
Mar 31, 2022
Does owning a home make you more conservative?Does owning a home make you more conservative?
Does owning a home make you more conservative?
Feb 22, 2022
New data shows food insecurity major challenge to levelling up agendaNew data shows food insecurity major challenge to levelling up agenda
New data shows food insecurity major challenge to levelling up agenda
Food FoundationFood Foundation
Feb 7, 2022
Everyday Levelling Up: Britons’ expectations and how to meet themEveryday Levelling Up: Britons’ expectations and how to meet them
Everyday Levelling Up: Britons’ expectations and how to meet them
More in CommonMore in Common
Jan 24, 2022
Blown off course? Public perceptions and expectations of the current GovernmentBlown off course? Public perceptions and expectations of the current Government
Blown off course? Public perceptions and expectations of the current Government
Bright BlueBright Blue
Jan 19, 2022
Thin Ice? Public Support For New Net Zero PoliciesThin Ice? Public Support For New Net Zero Policies
Thin Ice? Public Support For New Net Zero Policies
OnwardOnward
Nov 8, 2021
Talking green: Public reactions to key climate change termsTalking green: Public reactions to key climate change terms
Talking green: Public reactions to key climate change terms
Fabian SocietyFabian Society
Nov 4, 2021
The Climate Consensus: The public’s views on how to cut emissionsThe Climate Consensus: The public’s views on how to cut emissions
The Climate Consensus: The public’s views on how to cut emissions
DemosDemos
Oct 12, 2021
Democratic Repair: What Britons want from their democracyDemocratic Repair: What Britons want from their democracy
Democratic Repair: What Britons want from their democracy
More in CommonMore in Common
Oct 11, 2021
‘Culture wars’ are created by politicians, new report finds‘Culture wars’ are created by politicians, new report finds
‘Culture wars’ are created by politicians, new report finds
Fabian SocietyFabian Society
Jul 12, 2021
UK's 'culture war' risks leading to US-style divisions – but we're not there yetUK's 'culture war' risks leading to US-style divisions – but we're not there yet
UK's 'culture war' risks leading to US-style divisions – but we're not there yet
King's College LondonKing's College London
Jun 29, 2021
Literature review of public attitudes to inequalityLiterature review of public attitudes to inequality
Literature review of public attitudes to inequality
King's College LondonKing's College London
Jun 6, 2021
The Death of May’s Law: Intra- and Inter-Party Value Differences in Britain’s Labour and Conservative PartiesThe Death of May’s Law: Intra- and Inter-Party Value Differences in Britain’s Labour and Conservative Parties
The Death of May’s Law: Intra- and Inter-Party Value Differences in Britain’s Labour and Conservative Parties
King's College LondonKing's College London
Mar 26, 2021
Talk/togetherTalk/together
Talk/together
British FutureBritish Future
Feb 28, 2021
Unequal BritainUnequal Britain
Unequal Britain
King's College LondonKing's College London
Feb 25, 2021
Political disengagement in the UK: who is disengaged?Political disengagement in the UK: who is disengaged?
Political disengagement in the UK: who is disengaged?
Houses of ParliamentHouses of Parliament
Feb 25, 2021
British Social Attitudes 37British Social Attitudes 37
British Social Attitudes 37
National Centre for Social ResearchNational Centre for Social Research
Nov 26, 2020
Britain's Choice: Common Ground and Division in 2020s BritainBritain's Choice: Common Ground and Division in 2020s Britain
Britain's Choice: Common Ground and Division in 2020s Britain
More in CommonMore in Common
Oct 24, 2020
A People’s Budget: How the public would raise taxesA People’s Budget: How the public would raise taxes
A People’s Budget: How the public would raise taxes
DemosDemos
Sep 24, 2020
Talking TaxTalking Tax
Talking Tax
Tax Justice UKTax Justice UK
Sep 9, 2020
Is there a public consensus on what it means to be rich?Is there a public consensus on what it means to be rich?
Is there a public consensus on what it means to be rich?
Trust for LondonTrust for London
Feb 14, 2020
Social Mobility Polling 2019Social Mobility Polling 2019
Social Mobility Polling 2019
Sutton TrustSutton Trust
Nov 20, 2019
The Tax DetoxThe Tax Detox
The Tax Detox
Fabian SocietyFabian Society
Nov 20, 2017
Rethinking poverty: What makes a good society?Rethinking poverty: What makes a good society?
Rethinking poverty: What makes a good society?
Rethinking PovertyRethinking Poverty
Oct 6, 2017
What the polling saysWhat the polling says
What the polling says
Sutton TrustSutton Trust
Jul 1, 2017
British Social Attitudes 34British Social Attitudes 34
British Social Attitudes 34
National Centre for Social ResearchNational Centre for Social Research
Jun 28, 2017
Talking about poverty: how experts and the public understand UK povertyTalking about poverty: how experts and the public understand UK poverty
Talking about poverty: how experts and the public understand UK poverty
Joseph Rowntree FoundationJoseph Rowntree Foundation
Nov 18, 2016
The Society We WantThe Society We Want
The Society We Want
Rethinking PovertyRethinking Poverty
Mar 1, 2015
Public attitudes towards povertyPublic attitudes towards poverty
Public attitudes towards poverty
Joseph Rowntree FoundationJoseph Rowntree Foundation
Sep 28, 2014
Just Deserts? Attitudes to Fairness, Poverty and Welfare ReformJust Deserts? Attitudes to Fairness, Poverty and Welfare Reform
Just Deserts? Attitudes to Fairness, Poverty and Welfare Reform
Policy ExchangePolicy Exchange
Apr 24, 2011
Understanding attitudes to tackling economic inequalityUnderstanding attitudes to tackling economic inequality
Understanding attitudes to tackling economic inequality
Joseph Rowntree FoundationJoseph Rowntree Foundation
Jun 22, 2009
Public attitudes to economic inequalityPublic attitudes to economic inequality
Public attitudes to economic inequality
Joseph Rowntree FoundationJoseph Rowntree Foundation
Jul 17, 2007

Explore surveys for each of the fair necessities

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Fair essentials
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Fair opportunities
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Fair exchange
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