The principles and tips in this toolkit can be applied to any form of communications, from reports to social media, speeches to campaigns.
They’ll help to:
- Shift thinking away from housing as a consumer good and towards homes as essential to a decent life.
- Tell a story with solutions and explanation at its heart to counter the fatalistic idea that the current housing system is ‘natural’ and can’t be improved, and to show how it both can and must be changed.
