Today (often referred to as "the Today programme" to avoid ambiguity) is BBC Radio 4's long-running early morning news and current affairs programme. It is also the most popular programme on Radio 4 and one of the BBC's most popular programmes across its radio networks. It consists of regular news bulletins, serious and often confrontational political interviews, in-depth reports and Thought for the Day. Today has been voted the most influential news programme in Britain in setting the political agenda.
Audience:35 and older
Listening Figures:6.5 million - Listener Reach Figure - RAJAR Q3 2021
Advice for PRs:1. The programme is broadcast live2. It is advised to contact the planning team (firstname.lastname@example.org) after their morning meeting concludes at 10am.3. Please pitch stories at least 5 days in advance 4. For reasons of inclusion, female spokespeople are particularly sought after at present