Sunday Times

Sunday Times

The Sunday Times Business section.

  • Monday – day off
  • Tuesday 10am Team meeting. Feature ideas pitched. Post-match analysis of the previous weekend.
  • The perfect feature is something about to happen, people are talking about it but not hit the mainstream press and involves interesting characters?
    • Thursday: Team meeting + writing up feature piece / interviews etc
    • Friday: News list suggestions need to be in. 6-7 news stories/ scoops each submitted. Chase news as it has to be as fresh as possible.
    • Saturdays are devoted to writing up the news pieces and filling in on ones that have fallen over.
  • Saturday: Late duty reporter can follow up on anything breaking until midnight - copy deadlines at 10pm and midnight.

Top Tips

  • Team can produce over 30 articles per supplement.
  • Stories need to be a scoop or an exclusive. A new angle or completely fresh story
  • Print first strategy. Saturday night, print stories get loaded up online.
  • The Interview slot - the ideal candidate is somebody who is colourful, runs a big business and is topical. Pipeline of interviews ready. Keen on female interviews.
  • UK focussed however finance is global. UK angle will help.
  • Keen to cover the broad spectrum of opinions regarding Brexit.
  • Quotes policy: Conversation on the record. Can be flexible and check factual accuracy at the end of the conversation.
  • Surveys: If exclusive and large enough, insightful enough – possibly.

Readership

The paper now has 300k digital subscribers (Nov 2019).  A growing chunk of this community is reading copy on mobile and increasingly they're staying on stories for the full piece.  What really drives readership are scoops on M&A, stories you can’t get anywhere else, high profile interviews, price sensitive stories and hard hitting editorial.

Elements of the section

  • Page 1 - try and get big company stories
  • Page 2 –often more enterprise and small business focus
  • The interview is one of the key three elements along with the front page splash and meaty long read. The ideal candidate is somebody who is colourful, runs a big business and is topical.
  • Although the overall focus of the business section is big business there is a full page of enterprise that is important to the balance of the section. It includes:
    • Enterprise column
    • Angel Q&A on the funding of start-ups,
    • How I made it – on the success stories of entrepreneurs in different sectors
    • The Luke Johnson column

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