EXECUTIVE SUMMARY
THE FAIR NECESSITIES
Setting the scene
Building a workable definition of fairness
Fairness and philosophy
Public attitudes to fairness and equality
Understanding the values and beliefs that drive attitudes
What moral foundations theory can tell us
How values, perceptions and cognitive biases affect our views
Segmenting people according to their values and core beliefs
Considering the core concepts
Equal outcomes (full egalitarianism)
Equal treatment
Libertarianism
Meritocracy and equal opportunities
Luck
Finding a balance
How to achieve balanced fairness
Equal life chances for children
A fair deal for adults
Building public support
Making it happen
