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EXECUTIVE SUMMARY
Foreword
ForewordTHE FAIR NECESSITIES
Setting the scene
Building a workable definition of fairnessFairness and philosophyPublic attitudes to fairness and equalityUnderstanding the values and beliefs that drive attitudes
What moral foundations theory can tell usHow values, perceptions and cognitive biases affect our viewsSegmenting people according to their values and core beliefsConsidering the core concepts
Equal outcomes (full egalitarianism)Equal treatmentLibertarianismMeritocracy and equal opportunitiesLuckFinding a balanceHow to achieve balanced fairness
Equal life chances for childrenA fair deal for adultsBuilding public supportMaking it happen
The Fair Necessities
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