This framing strategy is intended to help anyone talking and writing about homes to tell a new story.
This brief by FrameWorks shows how to build understanding that decent, affordable homes are essential for a decent life. It also explains how to build support for solutions that will make our housing system better. Building on earlier project work, it identifies how people in the UK think about affordable, quality homes.
A toolkit to help people writing and talking about homes use these recommendations is coming in early 2023.
The way we talk about homes and housing matters. This brief is part of a project on framing housing in the UK conducted by FrameWorks in partnership with the Joseph Rowntree Foundation and the Nationwide Foundation.